Freedom 4/24

40 Million: A Penny for Every Victim

Project Type

Campaigns / Digital / Social Media

Industry

Human / Community Advocacy

Year

2024

On The Job

Noah Depledge

Creative Director

Avery Veenstra

Art Director

Sydney Debor

Project Manager

Josiah Mork

Communications Strategist

Brook D'Hondt

Design Manager

Camille Ligon

Designer

Mackenzie Misirian

Designer

40 Million: A Penny For Every Victim is a year-long campaign that seeks to raise $400,000 by bringing attention to the penny, an often forgotten currency, allegorical for the victim. The students of OQC developed the campaign logo and visual direction based on an idea and mood board provided by Freedom 4/24. We then created a campaign webpage, Instagram posts and an email header for each month of the year, as well as postcards, billboards, posters, flyers and small cards to promote the campaign. Note: All of the Open Quote Creative students participated in the development of the campaign logo.