Freedom 4/24
40 Million: A Penny for Every Victim
Project Type
Campaigns / Digital / Social Media
Industry
Human / Community Advocacy
Year
2024
On The Job
Noah Depledge
Creative Director
Avery Veenstra
Art Director
Sydney Debor
Project Manager
Josiah Mork
Communications Strategist
Brook D'Hondt
Design Manager
Camille Ligon
Designer
Mackenzie Misirian
Designer
40 Million: A Penny For Every Victim is a year-long campaign that seeks to raise $400,000 by bringing attention to the penny, an often forgotten currency, allegorical for the victim. The students of OQC developed the campaign logo and visual direction based on an idea and mood board provided by Freedom 4/24. We then created a campaign webpage, Instagram posts and an email header for each month of the year, as well as postcards, billboards, posters, flyers and small cards to promote the campaign. Note: All of the Open Quote Creative students participated in the development of the campaign logo.




